In June of 2020, I was hired to develop a website for Uncool Burgers, founded by restaurateur Josh Pourgol—owner of popular fast-casual chain Tu Madre. Truffl was hired to execute the branding, which I then interpreted into a lively, kinetic website to match the brand’s spirit. While Uncool Burgers has since closed, the website is still online encouraging guests to visit Tu Madre while Pourgol continues to expand that concept.